YEARS OF
BUILDING
THE SOUTH.
Year we started building creator networks — before 'creator economy' was a phrase.
YouTube Enterprise Partners in all of India. One of the rarest designations on the platform.
Videos produced every single month, entirely in-house. No outsourcing.
Original IPs we own outright. Wirally. YINT. Rowdy Baby. Built to outlast campaigns.
THE INDUSTRY
LAUGHED.
WE BUILT.
When every agency was buying TV spots and billboard space, we were building creator networks in Telugu, Tamil, and Kannada. Nobody had a name for what we were doing. The creator economy wasn't a phrase. Digital wasn't a strategy — it was a punchline.
We didn't pivot to digital. We were born there. Fourteen years and 4.8 billion monthly views later, the industry that laughed is asking us how we did it.
We didn't pivot to digital. We were born there.
NOT ONE THING. EVERY THING.
01
750+
Multi-Channel Network
Channels managed and grown at scale. South India's largest creator infrastructure — in-house strategy, distribution, and ops.
02
35+
IP Builder
Original IPs we own outright. Wirally. YINT. Rowdy Baby. Built to compound over years, not campaigns.
03
70K
Production House
Videos produced every single month, entirely in-house. Scripts, shoots, post — we own the entire pipeline.
04
29+
OTT Partner
Long-form shows across Aha, Hotstar, Amazon Prime, Viu, JioCinema. We built the bridge from digital to premium.
05
20+
Platform Partner
Platform programmes engineered for scale. 69,000+ pieces of content placed where audiences actually are.
06
200+
Brand Storytelling
Brand campaigns. 2B+ impressions. Hashify turns briefs into cultural moments that land and last.
2011 → NOW.
Founded in Hyderabad. First creator network in South India when everyone else was buying TV spots.
Launched Wirally — the flagship Telugu digital content brand. First million views felt like a revolution.
Expanded to Tamil, Kannada, Malayalam, and Hindi. Five languages. One machine.
500+ creator network. First OTT originals commissioned. Proof that digital could go long-form.
YouTube Enterprise Partner — 1 of 12 in all of India. The industry stopped laughing.
250+ team. 5 states. 300+ brand campaigns. Scale as a default, not a goal.
4.8 Billion+ monthly views. 35+ original IPs. The numbers speak louder than any press release.
South India's largest content ecosystem. Nationally ambitious. Culturally unstoppable.
Our People
250+ PEOPLE.
2 CITIES.
Creators, editors, strategists, producers, engineers. Average age 26. Built for speed.
0
Languages
Telugu · Tamil · Kannada · Malayalam · Hindi
0
Cities
Hyderabad & Chennai
0
Avg. Age
Young team. Fast thinking.
0+
Creators
Real people. Real audiences.
Recognition
AWARD WINNING.
YouTube Enterprise Partner
Filmfare OTT Award
e4m Digital Award
Social Samosa
Digies Award
THE MINDS
BEHIND THE
MACHINE.
Two founders. One mission. Build the content infrastructure that powers South India's digital culture.
Saideep Reddy
Co-Founder
Architect of South India's largest content network. Built Tamada from the ground up into a 4.8B+ monthly views powerhouse.
“We didn't build an agency. We built a machine.”
Rahul Tamada
Co-Founder
The operational force behind 750+ channels and 35+ original IPs. Turning creative vision into scalable content ecosystems.
“Scale is a habit, not a milestone.”
WE ARE NOT TRYING
TO CRACK SOUTH.
WE ARE SOUTH.
The culture of South India — its storytelling, its humour, its emotion — is not something we study. It's something we live. That's why our content doesn't just reach audiences. It resonates.